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The LENZI brand wanted to go beyond the approach of offering products interpreted as single moments and focus instead on a wide-ranging collection concept. The desire to create a collection in which each product was in a semantic correlation with the others was a fundamental cornerstone of the new course. A true total living project.
To achieve this goal, the Lenzi siblings, Claudia and Simone, entrusted the architect Maurizio Manzoni with the Art Direction and development of the designs for the new course and the new concept, which started from an analysis of the brand’s roots and remains traditionally known for its use of MARBLE as an essential material, and of contemporary living trends.
The LENZI HOME COLLECTION mood was born: a capsule collection developed with harmony and an innovative aesthetic taste. Every piece is a work of art, characterised by a sophisticated design, embellished with the most refined varieties of marble and finishes. The designed environment is delicate, elegant: the products are exalted by using high-end materials. The typical peculiarities of the matter have been recovered from the company background and territory, then enhanced by artisanal workmanship of artistic elegance. This also represents the Made in Italy spirit, universally known and appreciated.
Maurizio Manzoni strove to exalt the primitive spirit inherent in matter. Elements such as stone and wood naturally shaped by the ages and from which the skilful hands of craftsmen have learnt over the centuries to take inspiration in their creations. Designing, then, is nothing other than showing how, thanks to the skilful and conscious use of the substances made available by nature, man can surround himself with products with which to enter into synergy. To propose a conciliatory environment, capable of placing the human being at the centre of his or her own private space. This is the LENZI commitment, which makes all this available to the needs of home living.